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A creative couple from Zagreb thought out the concept of Aqua stores in 2002 and the first Aqua store was opened in a small Croatian tourist town of Bol on the island of Brač. Bol, which prides itself with one of the most beautiful beaches in the world, proved to be an excellent choice. Only a year later, seven new shops were opened and until 2009, about twenty other stores were launched. That same year brought about a great change, as private capital fund, Nexus Alpha, entered the ownership structure in order to start conquering the domestic, but also the foreign market faster and more successfully. And that too was a fantastic move! Next year Aqua had 49 stores and the model of franchise business proved to be the best...This was followed by participating in the greatest world fairs: Ambiente in Frankfurt, Maison&Objet in Paris, MACEF in Milan. To this day, the number of employees and newly opened stores is growing and has transferred from the Mediterranean surroundings to the other side of the Atlantic.